An ethically focusedDigital Innovations Lab.

No Harm

We strive towards having a positive impact on society through our knowledge, skills and experience. This means as a digital communications professionals, we are selective about the projects and initiatives we support.

We aim to not contribute towards any business or cause which somehow inflicts harm on the mind, body, soul or environment. We will strive to achieve this to the best of our ability. God Willing.

What we don't do

We do not support:

  • Any products harmful to the body like intoxicants, tobacco etc.
  • Any information harmful to the mind
  • Any practices or beliefs harmful to the spirit
  • Anything which harms the environment

We believe in supporting initiatives which are engaging, informative, rewarding and which have a positive effect on society.

Our Values

We believe that too many ethically conscious individuals unnecessarily compromise their beliefs, by separating between what they do or believe in their private lives and what they do professionally. To us there is not difference.

Islamic Etiquette which Benefit Everyone

Our approach has it’s foundations in our belief as Muslims, and taken from the words of the Prophet Muhammad(p) who said:

“The best of people are those that bring most benefit to the rest of mankind.”

The Prophet Muhammad is also Quoted to have said

“There should be neither harming nor reciprocating harm.”

Whether it be morals, ethics, social behavior or environmental awareness we have a duty as humans to be friendly to other humans and to have a positive effect on those things which affect the lives of humans ie. the environments and societies we inhabit. Though I derive the majority of my ethics from the Islamic belief system, the principles benefit everyone Muslim and non-Muslim alike, whether they realize this or not. If implemented holistically we would create a much healthier global society.